Who doesn’t love the idea of being paid for making videos? The Youtube community grows and transforms constantly with individuals and brands trying to build a successful platform. In fact, for every second that goes by, there is an hour of video uploaded to the site. Checkout this link to see just how wild that is (OneHourPerSecond.com). If you’d like to know about my Youtube story and where I’m at with it,
Wether you’re thinking about starting a Youtube channel, you’ve already dipped your toe in the water, or have been uploading videos frequently for awhile now, I want to give you some tips how to find success. Some of these ideas may seem simple and straightforward, and for the most part they are, but focusing on them and refining them all the time is extremely important. There simply is no magic formula for gaining any kind of following or fame (whichever you’re chasing), but there are steps you can take to insure you give yourself a great chance! Here they are.
1. Content and Quality
Not “Content Quality” but “Content AND Quality.” You’ve probably seen a couple Youtube videos with really bad quality to their videos, as if they filmed with their iPhone, but the content was so golden that nobody cares. Think of almost every viral trend that gets flipped into memes for a couple weeks then fades away. They have great content but not quality (or even substantial content), so it doesn’t last. They were never trying to make a brand or video series that could draw interest for a long time.
The same thing vice-versa; you may see videos that are amazingly filmed and edited, but are not the most entertaining to watch. Think about a well filmed documentary with gorgeous HD clips, but it was about watching grass grow. You really should shoot for a good balance between the content and the quality of which it is captured, then eventually excel in one or the other, and ultimately excel in both.
It’s hard though to figure out what to make videos of. Maybe you’re like 99 percent of the worlds population and you love a few different things and think it would be fun to do videos for any of them, so it’s difficult to pick. Maybe you’re like the same 99 percent of people who equally don’t feel like they have something they are passionate about enough to commit a whole lifestyle to. Basically what I’m saying is that it is difficult, and it will be time consuming if you choose to stay committed. Starting is the hardest part though, and I promise once you feel committed to publishing work in a category you feel passionate about, the content will just flow naturally.
In a perfect world, everything will go as you want and you will put out videos on Youtube everyday and it will feel easy. Reality check though, it’ll be tough. At least until you get into a rhythm of the process. The first few videos will be time consuming trying to learn how to film exactly what you need so that you only have 20 minutes to edit rather than 60 minutes, but it’s a process. For me, I know I have to dedicate a day to filming, and the next day to editing. I spend most of my time preparing the scenes, and then filming them for a minute or two before changing everything up again. That’s because my videos tend to be about healthy, exercise, and general lifestyle advices. It’ll be different for everyone.
The beautiful thing about Youtube is that nobody tells you when to work, when to upload, and when to stop. Maybe set a goal for yourselves to upload one video a week, or 6 a month. I would never suggest someone try to go max speed from the start and try to upload everyday because a huge jump in world like that from the start could make you feel exhausted. In the end, you need to stay consistent with it or only few people will think you’re active enough to give a ‘subscribe’ to. Many successful Youtube channels will have “New videos every Monday and Thursday,” or some variation of that schedule, placed in the channel banner for viewers to see. When you have a large fanbase, allowing your viewers to plan and look forward to a new video from you will help keep a consistent view count throughout all your uploads.
3. Expand Your Reach
Most people who build a successful following on one platform can easily grow in another. For me, I only recently started to grow my instagram following as its own identity (with of course a few mentions of my Youtube channel when I upload a new video). I wouldn’t say the content I was posting on IG was bad, but I definitely laugh when I look back on some of the things I used to post.
I’m not saying I’ve perfected my IG game; I have so much more I want to learn and perfect, but I know it’s going in the right direction. But here’s the fun part for me, I gained 30,000+ followers on the social media mostly because of my Youtube success. At the end of my videos I shout out my other platforms for people to follow, and it’s enough to have given me a huge headstart.
I’ve known others who found Instagram to be their niche, and eventually tried to expand into Youtube, and guess what? They found quick success! Imagine building both of them up from the beginning and letting them constantly boost off of each other with shoutouts.
One way to give yourself a good boost every now and then is to collaborate with other Youtubers. It’s best to find people who publish content in a similar genre as you. It wouldn’t make sense for someone who teaches viewers how to play the violin, to collaborate with a channel that posts video compilations of people freaking out on customer service in stores. Those are very weird examples but hopefully you get what I’m trying to say. If you like fashion, find someone who also makes fashion videos. If it’s travel, then find someone who does travel related stuff.
Reach out to the channels who have relatively the same amount of subscribers as you or who may get similar amounts of views. Collaborations are about two parties benefiting equally by working together. The exceptions to this would be if you have a friend willing to help you out (or you helping a friend out), or if one (usually the one with less followers/subscribers) is willing to pay for a shoutout. It doesn’t hurt to ask though; maybe the big Youtuber loves your content so much that they are a fan themselves. Even Youtubers have favorite channels they watch and are subscribed to. All the same ideas regarding collaborations apply to Instagram.
5. Don’t Take It Personal
The worst thing you can do is have a negative outlook on yourself or your channel if things don’t take off as soon as you were hoping for. These things take time, especially at the very beginning. Nobody makes an account and suddenly has 1,000 people subscribed. It’s all about sticking with it. It’s not even guaranteed that you’ll build a successful brand that will allow you to sustain yourself without working something else in life to pay the bills. But you’ll never know unless you push to produce the best content you can, on things you’re most passionate about.
Another thing to not take personal? Negative comments. It sucks so much that there are people out there who would take the time to just bring someone else down, or be rude. The reality is that they are out there and there are many of them. I challenge you to go to any major Youtube channel or video and find only positive comments. It’s impossible because it’s the internet. You can either delete them or ignore them, but remember that engaging with them is usually what they want. Look past those comments and keep striving for your goal.
Youtube may be a pretty intimidating community to be a part of, and for the most part it actually is. It’s hard to make a splash in the constant stream of individuals and channels, but you can’t control what they do or how they do it. The beautiful part is you can control what you do! So if you use these 5 simple and encouraging tips, and you consider their value throughout your process, regardless of where you are when you read this, you will grow in time.
If you have any questions, don’t be shy to comment below and I’ll be happy to help if possible!